Do you remember the last time you searched for something and bothered to go so far as the second page of search outcomes? This rarely happens. Usually, if your content does not rank #1 on Google, the audience will not find you. A study of 80 million keywords showed that 28.5% of users typically click the #1 organic search outcome, after which the click rate drops fast. And on page #2 of google, rates are significantly less than 1%. 68% of all website traffic comes from search, and you must recognize your business's search engine optimization (SEO). In this article, we will discuss who is a freelance SEO expert, the role of an SEO expert, and why you need one. Let's get into it.

What is a Freelance SEO Expert?

An SEO freelancer analyses and optimizes your digital/web content to help make your target audience quickly find you through online research. SEO experts are well-equipped with the latest algorithm updates that tell how research outcomes appear. These experts can generate a tailor-made SEO strategy that suits your budget and gives you the highest investment returns. They can create an organizational plan to help your business rank well on google and drive traffic to your business.

SEO experts work closely with copywriters, social media strategists, and digital marketing experts. They can also use many keyword research or planning tools to plan, execute, analyze and optimize your SEO strategies. Suppose you have an SEO freelancer or an in-house marketing team. An SEO expert might work with them or come with their team.

Why Do You Need an SEO Expert?

An SEO expert does many activities that help organically improve your website's search engine rankings. Here are some of the critical ones;

Keyword Research

Keyword research is a critical aspect of planning your content strategy. It is meant to optimize your website search intent like; words, phrases, or questions that your target customers use to find products you offer. This is all about knowing your target audience.

These experts conduct keyword research to develop a list of keywords required by your content. They also offer recommendations on how often they need to appear on the task. For instance, they might ask you to include famous long-tail keywords in your blog, titles, and meta descriptions, and then you can consist of the less popular ones once or two in the body of the article. They will then work with your content strategist to develop a blog topic and other content clusters targeting the keywords. Note that creating content on issues that are easy to rank is fine.


If you are a business owner wanting to grow your website or launch a new one, you will need to bring in an SEO expert to help optimize it. There are several reasons to need a freelance SEO expert. Besides keyword research, they also perform website audits and competitor research, optimize your content, and more. You will need to hire an SEO expert before or soon after you have launched your website. This will enable you to create an online reputation as you build your customer base.